IKEA Hopes to Catch Up, Moving More Sales Online

IKEA Hopes to Catch Up, Moving More Sales Online

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Tara Bellucci
Jan 29, 2015

IKEA was not an early adopter of online shopping, shunning even deliveries way back when. Now they're playing catch up, from a serious deficit, with Pottery Barn, West Elm, Overstock, and Wayfair accounting for 42% of all online furniture sales. With the market projected to keep growing, IKEA hopes to have 90% of its inventory available online (currently about 70% is available).

As Profit Slows, Ikea Notes Need to Move Online | New York Times

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